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Molson Beer Fridge

Project Summary

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Molson beer fridgge p600
Featured Content
Adventure, Beer, Humor, Sports
Islands
Lombok
Regions
West Nusa Tenggara
Producers

Aaron Starkman

Director

Tyler Williams

Created By

Aaron Starkman

Molson beer fridge p400
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FORMAT

TVC

RELEASED

2013

TITLE

Project Indonesia

Overview

The Beer Fridge is back. This time, however, the beer run is far more personal and considerably more ambitious. “The Beer Fridge–Project Indonesia” is about three real-life friends–one living in the remote Gili Islands in Indonesia, and two bringing their buddy a fridge stacked with frosty brews all the way from Canada.

In the 2:45 version of the spot, Ryan and Phil from Ottawa go to extreme lengths to bring a fridge full of Canadians (the beers, as they’re colloquially known) to Morgan, who’s living in a hut on a beach, giving him the surprise of a lifetime. After following the guys as they haul, often by hand, the large appliance over rough roads, through the jungle and tiny villages, on river rafts, and across the sea on a sickness-inducing boat, watching the genuine joy on all of their faces when the friends arrive with their special delivery is likely to draw a tear or two.

Jungle Run Production Services

JRP broke trail for the world's best-travelled beer fridge (and its stunt double!), just in time for this viral Winter Olympics TVC.

Gallery

Locations

Lombok

West Nusa Tenggara

Gili Air

Production Companies

Rethink l
Rethink Creative Agency
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